Pfizer Hires Robert Crumb as part of PR team.
"He brings a unique perspective".
Pfizer announced a collaboration with cartoonist Robert Crumb.
“Crumb brings a unique and fresh but edgy perspective to Pfizer,” CEO Albert Bourla said. “I feel a connection to his work”.
Analysts, while skeptical, nonetheless applauded the decision. “It’s a bold move for sure but it could pay off,” one analyst from Lameman Brothers expressed.