Lucky The Leprechaun gets a much needed make over.

Lucky Charms cereal mascot is now transgender.

The face of Lucky Charms’ iconic leprechaun Lucky is now transgender.

“Lucky has safely transitioned into a transgender lifestyle,” the cereals brand boss announced. “The colours of the marshmallows will remain however there will be a focus on LBGTQetc. with the colours from the unofficial flag of both the United States and Canada being more pronounced moving forward.”

According to the company, Lucky Charms will be more magically delicious as we will also provide sex education toys and pamphlets in each box. “It will enhance the experience. We all know kids like to read the back of cereal boxes. And boy are we gonna get their attention!” a boardroom grunt proclaimed proudly.

Magically messed up.

Experts expect a flood of changes with competitors after this move by General Mills. “It will be interesting to see what they do with other mascots like Cap’n Crunch, Toucan, Boo-Berry, Count Chocula. I especially want to see what happens with Tony the Tiger,” a professor of Cereal at the Universe of Boogaloo said.

“It’s very healthy. Our society needs to change with the evolving times. Wait. Needs to evolve with the changing times. I for one look forward to chewing on the new Lucky,” he added.